Welcome To IraIra NZ

13 PRODUCTS

Welcome to IraIra, where every thread tells a story. Born from a deep love for craftsmanship and a desire to bring something truly special to Aotearoa, IraIra is more than just a linen bedding brand—it's a reflection of our values, our family, and our passion. We started IraIra because we believe that your home should be a sanctuary, filled with warmth, comfort, and pieces that resonate with your soul. In a world of mass production, we wanted to create something different: bedding that is not only luxurious and sustainable but also infused with heart and soul. Our attention to detail is what sets us apart. Every piece of linen is crafted with care, with hand-stitched embroidery that adds a personal touch to each product. Designed right here in New Zealand, IraIra is family-owned, and our commitment to quality and sustainability runs deep. We source only the finest certified materials, ensuring that our linens are gentle on the Earth and beautiful in your home. All our linens are European Flax & Oeko-Tex certified. At IraIra, we dream of being a part of every home in Aotearoa. Our linens are more than just bedding—they are a promise of comfort, a testament to craftsmanship, and a celebration of the little things that make life special. We invite you to share in our vision, to experience the difference that passion and attention to detail can make. With IraIra, you’re not just buying bedding; you’re bringing home a piece of our family, our story, and our commitment to making the world a softer, kinder place—one stitch at a time.