Welcome To La Dailie

15 PRODUCTS

La Dailie is an elevated jewellery label co-founded by two Kiwi sisters, Olivia and Celia Lendich, and is based in New Zealand and Los Angeles. The brand is known for its timeless, minimal designs that are both modern and classic for everyday wear. Each collection is sustainably made with a commitment to using only the highest quality recycled precious metals and natural pearls. Each style has been thoughtfully designed with permanence in mind; and the intention to be worn day after day, season after season, year after year. La Dailie stemmed from a desire to design and curate the highest quality, yet most affordable, modern yet classic jewellery pieces that my sister and I wanted to wear every day; and to build a community of like-minded women who want to live with less, but better. La Dailie was inspired by a pair of our Mum’s gold hoop earrings that she had from when she was a teenager, that she still wears to this day and that my sister and I borrow to wear ourselves. It got me thinking about the timeless pieces that never go out of style and transcend generations, occasions, seasons and trends. With over 14 years of experience as an accessories designer; I felt increasingly overwhelmed by the constant demand for newness and the speed in which trends come and go. I felt oversaturated at how many brands have 'hundreds of new arrivals' on their website each week. I craved a brand that would be the antidote to overconsumption; a brand that focused on simplicity, timelessness, and a curation of pieces that you can invest in and enjoy every day. I set out to create an evergreen collection of modern classic jewellery styles that I wanted to wear every day, in the highest quality materials. I hope La Dailie encourages mindful consumption and buying quality over quantity. - Olivia (designer and co-founder)